July 30, 2018 When you look at your funnel, what do you see? It might be brimming over the edge with prospects, but do they engage with your brand? What strategies are you using to nurture those leads and help them become a qualified lead and ultimately a customer? Have you exhausted all your resources? […]
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins Read More »
Sometimes it feels like social listening is a sacred knowledge available only to a few chosen brands – that’s how little we hear of companies using it. Of course, in reality, social listening is quite the opposite of a secret: it’s used by many, but, here’s the deal: it’s not used to its full potential.
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond Read More »
How Companies are using Instagram to Recruit Gen Z Not everyone knows it, but Tel Aviv is a hot spot for innovation. Like Silicon Valley, it’s a startup capital where you’ll find countless entrepreneurs and innovators working hard to create huge value from a small scale. It’s in that environment that Lior Shabat set out
How Companies are using Instagram to Recruit Gen Z Read More »
Welcome back to another edition of This Week in Small Business. This video is being presented by Salesforce. In this week’s edition, I’m joined by the founder of IntelliPhi, Anand Thaker, and we’re looking at the most interesting articles to appear this week on Small Business Trends. Right from the top, Anand and I take
This Week in Small Business, Sprint Launches IoT Factory, Indeed Touts Benefits of Gen X Read More »
May 23, 2018 You know that part in Mean Girls, the third act where catty, clique-driven rivalries rupture like the many broken pieces of the plastic Spring Queen crown? Rivals Cady Heron and Regina George learn to create harmony at their school by devoting their energy to promoting their strengths instead of knocking each other
Becoming Allies with the Sales Team: A Lead Gen Solution Read More »
When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads
Instagram Marketing: Lead Gen Content Strategies Read More »
The employees at your small business likely range in ages. As you may be looking to lower the average age of employees at your company — maybe to bring in a little youthful exhuberance — don’t overlook the generation between the Baby Boomers and Millennials. Top Cities for Hiring Gen Xers According to new data
April 9, 2018 Programmatic in general tends to be a little tricky – we are all well aware of that fact. Developing programmatic strategies specifically for lead generation can be a LOT tricky. How can you maintain an upper funnel approach while optimizing for your background KPIs? We’re here to help you out. In this
How to Achieve Lead Gen Success Using Programmatic Read More »
April 2, 2018 LinkedIn lead gen forms are a type of sponsored ad that allows a user to submit their contact info without ever leaving LinkedIn. These ads are designed for companies whose main goal is to capture emails and user information. Lead gen forms provide the user an easy way to show interest that
Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many marketers. Millennials are known for their affinity for
