CAPE TOWN – Europ Assistance SA the most comprehensive Assistance Services Provider who is also the market leader in product offering and client base, Senior Executive Officer, Christelle Colman sheds her insight on the gender pay gap in SA. She stated that she is often reminded of the gender pay gap which she thinks still […]
Europ Assistance SEO speaks out on gender pay gap Read More »
In the lucrative tech industry, some have shrugged off the gender pay gap as a result of what economists call “occupational sorting,” which refers to men and women systematically sorting themselves into different kinds of geographic areas in tech and in different roles within the industry. But a study conducted by employment site Glassdoor suggests
Although online shopping is on the rise, more than 90% of smartphone owners visit brick-and-mortar stores at least once a week, according to a report released by Euclid Analytics. The survey includes responses from approximately 1,500 US consumers, and some of the results are compiled into an infographic. The findings include the following: • Women
How In-Store Tech Use and Preferences Differ by Gender Read More »
Gender Differences in Customer Expectations on Social Media [Infographic] By now, we all know that customers expect quality service on social media. However, you might be surprised to learn that men and women approach their online complaints differently. A study by digital commerce agency Corra uncovered some interesting gender differences in customer service expectations. If your
Gender Differences in Customer Expectations on Social Media [Infographic] Read More »
Blog images by Alejandra Porta. UPDATE: Inspired by Melanie Ehrenkranz’s piece on Mic and some tenacious and passionate marketers on Twitter, we’ve started compiling a list of talented female marketers eager to get on stage and share their knowledge. If you know someone who fits the description — or you are someone who fits the
How to Promote Gender Diversity at Your Marketing Event Read More »
