How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines. […]
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The content that B2B marketers are producing is clearly not up to the task, according B2B decision-makers. They cite the following as their top issues with marketing content: too fluffy (50% of decicion-makers), not relevant (47%), not personalized (34%), misleading (29%), behind a form (28%), or hard to find (24%), according to an eMarketer report.
Lead and brainstorm with an open forum. If someone’s ideas are better than others, they’ll float to the top. Being open and willing to listen creates a naturally collaborative environment. When everyone is in the trenches equally, it generates more respect. Willingness to work hard and passion is deeper when fostered that way — rather than being
Building a profitable blog is hardly an easy feat. To start generating a meaningful income from your blog this year, it takes more than just great content. Here’s how to do it. Arnel Hasanovic on Unsplash When it comes to starting your own side hustle, few opportunities are more enticing (and low-cost) than launching your own blog.
5 Proven Ways To Build A Profitable Blog That Generates $50,000 Per Month In 2019 Read More »
In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Nathan Veer, Senior Product Specialist at Brightcove, about video marketing. Source link
A 3 Step Plan To Creating a Video Strategy that Generates Results Read More »
In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your
Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales. Is your website traffic translating to conversions? There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your
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(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair) In early January 2017, I purchased the KISSmetrics website for $500,000. If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get
Why I Spent $500,000 Buying a Blog That Generates No Revenue Read More »
Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as
You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important. Why? Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can be used as an effective
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