Generation

The Fourth Generation Of Firewalls

The Fourth Generation Of Firewalls

Not to be morbid, but the COVID-19 pandemic has come at a perilous time for the enterprise firewall vendors that rely heavily on selling big iron (and that’s most of them). During the stay-at-home quarantine, nearly every user who was previously “inside” a next-generation firewall (NGFW) perimeter is now exiled outside, and many may never return. The user exodus, coupled with the fact that most enterprise applications graduated to the cloud years ago, has …

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How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy …

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How to Set Lead Generation Expectations for Marketing Clients

How to Set Lead Generation Expectations for Marketing Clients

Marketers know that marketing initiatives can take months before achieving measurable ROI. However, when clients see no traction in the first few weeks, they may become concerned. Clients might think the campaign is suffering despite marketers’ assurances that they’re on the right course. You can avoid that scenario by setting the right expectations from the …

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Google SEO Techniques that Will Matters More in the Next Generation

Google SEO Techniques that Will Matters More in the Next Generation

In today’s digital world, search engine optimization sounds more in almost every business. Business owners show more interest in optimizing the websites to hold the top position in the search engine results. Until now, there are a plethora of SEO strategies that have yield better results for modern business. These SEO strategies are getting advanced according to …

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The Anatomy of an Effective SaaS Lead Generation Strategy

Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source …

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