If you’re reading this, you probably know about SEO. You may even be an SEO professional that spends a significant portion of your time reading, talking, and implementing the latest SEO strategies and tactics. I’m here to introduce you to a new kind of search engine. I’m talking about GIF search engines like GIPHY and […]
Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series. The series, produced by the legendary team of director Ron Howard and producer Brian Grazer, shows
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series Read More »
Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns. Geography is
How to Analyze Location Data for Next Level Geo Analysis Read More »
Podcast: Download Subscribe: Apple Podcasts | Android | Search engines are continuously pushing the envelope when it comes to delivering the most meaningful and appropriate results to searchers’ queries. In recent years, Google has been significantly enhancing its search engine results pages (SERPs) as it better understands user intent. Depending on the search query, you might
Optimize Your Business for Local, Mobile & Geo Data [PODCAST] Read More »
August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it
Geo meta tags are a meta tag that many SEOs are unfamiliar with, unless they work in local SEO or with sites with a multiple geolocations. But does Google use those meta tags, especially in leui of better signals, such as hreflag? The meta tags in question, are the geo location meta tags: <meta name=”geo.position”
Google Ignores Geo Meta Tags in Regular Search Results Read More »
