Snapchat is working on a new Home filter option which would enable users to create their own, simple Geofilter which visitors would be able to add to their Snaps. Source link
As Snapchat works to boost advertiser interest – especially in the wake of their latest, disappointing performance numbers – the app has announced a new option which will enable brands to use Context Cards in their Sponsored Lens and Geofilter campaigns. As you can see, the new option will provide a ‘More’ prompt at the
Snapchat Adds Context Cards to Sponsored Lens and Geofilter Campaigns Read More »
Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat rolled out Context Cards that append information to people’s Snaps, the mobile app is opening up the feature to advertisers. Brands buying Sponsored Lens and Sponsored Geofilter campaigns can attach Context Cards to their ads so
Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites Read More »
