Geolocation

Leverage Geolocation Data to Deliver a Better Site Experience with IPData.co

Identify the Company Your Site Visitors Work For You can also use IPData.co to identify the company of a person visiting your website. This is particularly useful to marketing teams who are trying to determine if a target account is visiting their business’ website and what pages they’re frequenting. It’s a useful prospecting tool that […]

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How to Use Geolocation Marketing to Grow Sales

SEO BLOG / Good To SEO

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push local sales. It can help businesses increase the efficiency of their marketing efforts and optimize their profits. What Is Geolocation Marketing? Geolocation marketing is the

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Billboard-measuring Geopath enters the 21st century with new geolocation platform

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG / Good To SEO

As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has seen a variety of vendors offer a range of platforms and techniques for measuring effectiveness. This week, a 75-year-old nonprofit organization, Geopath, is releasing a new Insights Suite that is trying to bring more order

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The Various Avenues for Integrating Geolocation Features in Mobile Applications

geolocation, Mobile & Apps, Mobile Application, SEO BLOG / Good To SEO

Geolocation technology has become a fixture with applications that serve purposes as diverse as mCommerce, directions to places of interest, finding rental places for and even dates online. Facebook and Twitter use geolocation as a feature that enables individuals to tag the location where an event occurs and even pictures and videos. Applications offering services

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