In our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind “memorable content.” Content that is so good your readers remember it for a long-long time. Memorable content is important because that is the type of content we should aim to produce and publish. It not only […]
Video: Casie Gillette on importance of memorable content for SEO Read More »
Over the past couple weeks there was a lot of media coverage, in both traditional and social mediums discussing the Gillette “The Best a Man Can Be” ad. The ad has a lot of layers to it. But for the search engine marketing crowd, we know one of the most important questions is, “What was
How did the Gillette video impact search traffic? Read More »
Gillette The world got a little worse the day advertisers stopped being Don Draper types impassively manipulating the public for monetary gain while drinking away their guilt, and instead became doe-eyed cultists convinced that they were actually making the world a better place. We all know advertising works, but you’re not supposed to believe
The Gillette Ad ‘Controversy’ Is Proof We’ve All Been Brain-Poisoned Read More »
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Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be” video ad. The brand released the “short film” on Sunday, and quickly generated thousands of reactions, conversations and hot takes about toxic masculinity and whether brands should weigh in on social issues. If
