Publishers and content creators may soon be facing a new challenge if they want to broaden or even maintain the organic reach of their Facebook posts. The Facebook is currently testing out new changes that will drastically alter the way its news feed works. And it may not be a good change for publishers at […]
Facebook Tests Splitting Its News Feed but Insists It Won’t Be Rolled Out Globally Read More »
So-called fake news and the exploitation of Google, Facebook and Twitter for the promotion of false narratives during the 2016 presidential election have given these companies a black eye. All of them have now taken corrective measures, including deploying fact-checking mechanisms to identify false claims. Adding to those efforts, this morning Google is announcing a
Google announces new Poynter partnership to train more news fact checkers globally Read More »
In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is limited to landing pages from
Google rolling out support for AMP landing page in AdWords search campaigns globally Read More »
Facebook has been tireless in their efforts to push their 2B+ monthly active users to download their messaging app – Messenger. They’ve seen some success in user numbers recently; with now over 1.2B active monthly users, Facebook is ready to attempt another monetization tactic, hoping that advertisers see this user number as an opportunity to capitalize on.
The Canadian Supreme Court has ordered Google to de-index an e-commerce site globally. This sets a disastrous precedent that opens the door for other governments (and private parties) across the globe to try to control or censor Google’s search results. The case was Google Inc. v. Equustek Solutions. The plaintiff, a small tech company in British Columbia,
Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment where online ad spend is higher than TV spend globally. This spectacular growth makes it
