Persona Spotlight: Generation X – GlobalWebIndex
Representing 3 in 10 internet users globally, Generation X (aged 37-55 years old) consists of individuals born between 1964-1982. They’re considered a difficult group to reach, mistakenly defined by millennial and baby boomer characteristics. Quite often dismissed simply as busy professionals, with considerable spending power and family-oriented values, this generation saw the technological revolution hit […]
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