Gmails

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the Gmail app includes a tab that’s tailor-made to showcase your most compelling B2C offers—and this gives your top content a chance to shine like never before. Marketers have long known that email delivers

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Gmail’s ‘Confidential Mode’ May Expose Users to Phishing Scams, Raises Red Flags at DHS

A new Google Mail feature has caused the Department of Homeland Security (DHS) to raise concerns about users’ privacy and security. According to reports, Gmail’s new “Confidential Mode” can be used to instigate scams like phishing. In April, Google revamped Gmail’s look. Along with a sleek, new user interface, the company also introduced several new

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A Practical Guide On How to Get Out of Gmail’s Promotions Tab

Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate. The introduction of an automatic filtering system for emails into Primary, Social and Promotions categories was the culprit in most cases. Sure, it’s a great way to organize your inbox. But sometimes valuable content is caught by

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There’s a Lot to Love About Gmail’s New Design, But Google Overlooked This One Critical Mistake

If you aren’t already aware, Google just refreshed the design of their beloved Gmail, and it’s a really solid improvement. With 1.4 billion users of the email platform, to say that this redesign was a massive undertaking is an understatement–the magnitude of the roll-out is intense.  And before we dive in, if you want to

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Marketing Day: YouTube’s top ads in March, Gmail’s coming redesign & 6sense buys ZenIQ

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Marketing Day: YouTube’s top ads in March, Gmail’s coming redesign & 6sense buys ZenIQ Read More »

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