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Seth Godin on The Difference Between a Logo and a Brand

EnterpriseCustomer, EnterpriseMarketingNews, MarketingNews, Nike, seth godin / Good To SEO

Enterprise marketing legend Seth Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand. On the other hand, he says, if Hyatt or […]

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One Big Lesson from Seth Godin and Pete Cashmore

It would be impossible for you to replicate the journey of the successful people who came before you. You’re different people facing different circumstances at a different time in a different place. Even so, it is very useful to glean key insights from these people to help guide you on your own journey. Today, we’re