At the end of this week’s SMX West conference in San Jose, I’m leaving Third Door Media. This is a positive move, and I’m looking forward to TDM’s continued growth and success during the coming years. This journey started when I first met Danny Sullivan in 1998, at the Internet Librarian conference in San Diego. […]
Goodbye Search Engine Land, SMX and Third Door Media Read More »
From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the disruption—transforming the customer experience (CX) into a more human experience with meaningful customer touchpoints that drive higher engagement and deeper loyalty. What is powering this new CX?
The New Customer Journey: Goodbye Funnel, Hello Flywheel Read More »
The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting Manolo Arroyo, president of the Asia Pacific Group, to chief marketing officer after not having a CMO since
Is it time to say good-bye to the CMO role or just give it a new acronym? Read More »
“The end of an era”… that’s the title Microsoft used to announce it will stop supporting Flash in their web browsers. Flash is disabled by default in Chrome (starting in version 76), Microsoft Edge, and FireFox 69. Soon, we’ll also move on from Flash in indexing for Google Search. Flash was the answer to the
Official Google Webmaster Central Blog [EN]: Goodbye, Flash Read More »
On October 7, SBS‘s Monday evening variety series ‘Little Forest‘ came to an end with its final episode, recording its highest viewer rating for this week at 5.4%. The cast members of ‘Little Forest’ including Lee Seung Gi, Lee Seo Jin, Jung So Min, and Park Na Rae couldn’t hide their tears as they had
In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired
Google Bids Goodbye to the Average Position Metric Read More »
Today we are reaching another important milestone in our graduation journey, we are saying goodbye to many old Search Console reports, including the home and dashboard pages 👋. Those pages are part of the history of the web, they were viewed over a billion times by webmasters from millions of websites. These pages helped site
After six betas, there isn’t much we don’t know about the next version of Android, but there was still one burning question: What dessert starts with the letter Q? As it turns out, there aren’t any good ones. Android Quik? Android Quesito? These would have been ridiculous. But now it’s all moot, as Google has dumped
Goodbye Android Q, hello Android 10: Google’s dessert-based code names are over Read More »
In early 2019, Google Ads announced that it will be sunsetting the average position metric later this year. At the same time, they launched four new metrics that advertisers could use in its place. Image Source Now, we know that average position will stop being supported in late September 2019. (The most recent target date
Goodbye, Average Position: Everything You Need to Know Read More »
We knew it was coming. Now we know when. Google announced Monday that it will begin sunsetting the average position metric the week of September 30. Why we should care Google said in February that average position would be phasing out earlier this year. Now, we have about 6 weeks to fully absorb the repercussions
Prepare to say goodbye to average position in Google Ads on September 30 Read More »
