grail

Real-world Open Networking. Part 2 – Interoperability: The Holy Grail

In our last post we described the attributes of an Open Network Solution. In this post we unpack what surely is the “Holy Grail” of Open Networks: Interoperability. Interoperability is defined as: Bottom line, interoperability means that I can freely substitute components, i.e. If I have Component X in my Open Networking solution, then in …

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Page title optimization – the Holy Grail

Page titles are probably the most overlooked aspects of SEO. Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. Title tags are a major factor in helping search engines understand what your page is about, they also determine the first impression visitors have of your page. It’s important …

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Email marketing’s holy grail – person-first personalization at scale

The four steps of personalization, and why you should care in the first place Consumers decide very fast – in a matter of seconds – whether they like your email campaign.  Provide something relevant, and you have a happy customer. Miss the target, however, and they instantly delete the email. The importance of personalization in …

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Live chat best practices, the holy grail of engagement & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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