Granted

5WPR Digital Division Granted Google Partner Specialization for Google Shopping

NEW YORK, Jan. 28, 2020 /PRNewswire/ — 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., is pleased to announce that its Digital Practice now carries two specializations within Google’s Partner Program. 5WPR’s award-winning digital division has been granted a Google Shopping specialization, in addition to the Google Search specialization previously held.  […]

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Email Marketing Isn’t Owned Media—It’s Granted Media

Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email. And that results in strategies and tactics that invariably end up hurting their email programs and their businesses. Some of you might be thinking, Wait,

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Google UK aims ads at media buyers amid concerns of being ‘taken for granted’

Google UK has shifted its B2B marketing towards a more consumer advertising tone of voice in its new campaign promoting the value of search advertising for businesses. The “Find what matters” campaign has been created by 72andSunny Amsterdam, the MDC agency that Google normally uses for consumer-facing ads in Europe. It is the first time

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iQuanti Predictive SEO Tool Granted USPTO Patent Approval

JERSEY CITY, N.J., Jan. 22, 2019 /PRNewswire/ — iQuanti, a data-driven digital marketing firm, today announced that its predictive SEO tool, Analytics Led Platform for Search (ALPS), has received patent approval from the United States Patent and Trademark Office for predicting real-time changes in the organic search ranking of a website, enabling more effective SEO planning.

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Humanoid Robot ‘Sophia’ Granted Citizenship in Saudi Arabia, Has More Rights Than Nation’s Women

In an unprecedented move, Saudi Arabia announced that it has granted citizenship to a humanoid robot. However, the groundbreaking decision also reaped criticism and raised concerns about the increasing presence of AI in our lives. The humanoid in question is Sophia, a robot developed by Hanson Robotics, a Hong Kong-based corporation. Her new status as

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