Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification and measurement service Moat. On Tuesday, Oracle Data Cloud announced Pre-Bid by Moat, which assesses inventory for viewability and invalid traffic before an ad is programmatically bid. The new solution will be made […]
Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter Read More ยป