With the evolution of smart technology, the automotive industry has witnessed considerable technological changes, globally. These advanced technologies have been integrated among themselves, enabling increased safety and convenience as well as ensuring cost-effectiveness.
The Growing Importance of Automotive Cybersecurity Read More »
It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of clients from disparate industries, from a direct-mail firm to a massive health care business to start-ups and established businesses. They all have one thing in common: a
Email marketers: Keep growing, but also take the time to teach others Read More »
With increasing wealth around the globe and a growing target group which is enabled to buy premium products, value becomes a more and more important driver. Consumers’ preference for “owning fewer but higher quality items” came strongly across in our latest Consumer Life study. Especially in developed and saturated markets, value growth is the main
Customers are increasingly asking for omni-channel shopping. Our FutureBuy study indicates an increasing preference of online retail and mobile shopping around the globe. Respondents increasingly agree with statements such as “I really need the shops and services I use to be available at all times” that went up by 4 percent between 2016 and 2018.
According to a report from The Business Research Company, the cold chain logistics market, which moves biologics, is growing faster globally than the non-cold-chain logistics market, which transports small molecule drugs. Between 2012 and 2018, the cold-chain logistics market more than doubled in size, while the non-cold-chain logistics market grew by only 36% in comparison.
A Fast Growing Segment of the Biopharmaceutical Logistics Market Read More »
Mobile’s share in US online retail and travel commerce will increase from 36% in 2018 to 45% in 2024, as per our recently published forecast, “Forrester Analytics: Mobile And Tablet Commerce Forecast, 2019 To 2024 (US).” Smartphone buyers are growing faster than overall online buyers, but revenue per user will be the growth driver as
Mobile Commerce Is Growing As Inhibitions Go Down Read More »
Could Instagram myths be holding you back from growing your business? From Instagram’s shadowban, to your posts only being shown to 7% of your audience, we’ve heard lots of rumors about how Instagram works. And the fact is, these mistruths could be stopping you from reaching your full potential. So here’s the truth about 12
12 Instagram Myths Holding You Back From Growing Your Brand Read More »
As chatbots continue to grow in popularity, especially with the onset of AI-backed capabilities, their potential applications in the business realm continue to grow. According to Gartner, 55 percent of all companies will be using chatbots by 2020. Forrester research describes chatbot growth as “crazy,” stating, “Bots are easier to develop than apps, and they’re
The reckoning of the importance of ethics in tech and the need for new approaches to steer innovation in the right direction have been rapidly gathering steam, and not just among regulators. For example, last year saw the formation of the Center for Humane Technology, a coalition of ‘deeply concerned tech insiders’ aiming to re-direct
A growing demand for ethical innovation in technology Read More »
Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Social outpacing search. Spending on social product ads
E-commerce ad spend on search and social product ads keeps growing Read More »
