GSK

GSK Consumer Healthcare: A digital transformation case study

digital transformation, GSK, Strategy /

On day one of the Festival of Marketing 2018, Louise Kristensen, Digital Commerce Director EMEA for GSK Consumer Healthcare, gave us an excellent overview of the company’s ongoing digital transformation. In the context of consumers taking greater responsibility for, and management of, their health, Kristensen gave some detail about how a “very traditional CPG” is […]

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Rachel Cooper, Director of Global Content Strategy and Editorial at GSK

Content Marketing Strategy, SEO BLOG /

Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective content on a global scale and how she assesses ROI. Rachel one of many senior keynote

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