Guide

econsultancy implementing cx strategy best practice preview

Implementing a Customer Experience (CX) Strategy Best Practice Guide

SEO BLOG /

About this report In this report we interview a number of global marketing leaders in order to understand how they have implemented customer experience (CX) strategies, the challenges they have faced along the way and the lessons they have learned. We have also surveyed our extensive subscriber base of marketers, agency heads and technology experts […]

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SG The Ultimate Guide to Drip Campaigns

The Ultimate Guide to Drip Campaigns

buyer journey, call to action, conversion rate, conversions, CTA, drip campaign, drip sequence, Email Marketing, Engagement, funnel, Instapage, Lead Nurturing, leads, open rate, SEO BLOG, subscribers, welcome emails /

NOW UPDATED! This post was expanded for 2017 with new tactics for writing high converting drip campaigns. Email newsletters are ideal ways to keep your subscribers in the loop of your company’s newest developments. But there’s one with major drawback… New subscribers only see the latest email announcements and never the older emails you’ve sent out. This

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The Marketer’s Guide to Content Marketing

b2b, Brand, brand awareness, Buyer Personas, Content, Content marketing, content marketing funnel, content marketing resources, Content Strategy, customer avatar, customer journey, Digital Marketing, SEO BLOG /

We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant

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Turn Buzz into Reality with the Ultimate Guide to Platform Building

Business Books, Management Books, SEO BLOG /

Usefulness Content Freshness If you have ever found yourself wondering, “Just what is a marketing platform, again?”, Wendy Keller’s “Ultimate Guide to Platform Building” will break it down. “Ultimate Guide to Platform Building breaks down the tools of the trade (the same ones the pros) and

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woman reads engaging social media content

The Smart Marketer’s Guide to Social Media Aggregation

search engine optimization jobs /

Influencers, news aggregators, industry authorities, and brands are all striving to be social media power users. But knowing how to share today’s most topical and relevant web content with your own audience can seem like a laborious endeavor. Here’s how you can efficiently collect, modify, and repost the best content the web has to offer

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The Definitive Guide to Data-Driven Marketing

Lead Conversion, Molly Clark, SEO BLOG /

Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy. Fortunately, the key to satisfying both teams’ goals is simpler than you think—its data! Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer

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94562 Ultimate Guide to Using Bing Ads2 062817

The Ultimate Guide to Using Bing Ads

AdWords, Bing, Bing Ads, CTR, Digital Marketing, E-Commerce, Google, Google Keyword Planner, keyword planner, keyword research, marketing funnel, Microsoft, microsoft bing, paid ads, Paid Advertising, products, revenue tracking, SEO, SEO BLOG, shopify /

When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market

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