Ever wondered how to consistently write effective blog post titles? It’s one of the most important skills to have in the online world. Let’s look at a graphic summary and then jump into some big details below: An introduction to blog post titles and headlines An entertaining and eye-catching headline can help a blog post […]
A Huge Guide on How to Write Effective Post Titles Read More »
There’s good content. And, then there’s high-quality content, the stuff that rises in the search engine results pages, oozing those attractive and useful characteristics both consumers and search engines value. In my experience as an SEO copywriter (going on 10 years now), I’ve learned that there are several SEO content writing tips that make your
Guide to Leveraging Industry Experts to Craft High-Quality SEO Content Read More »
In parts 1 – 4 you learn how to develop your online business proposal, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now it
SEO Expert Guide – Page Optimization (part 5/10) Read More »
Shopify is an affordable ecommerce platform favoured by many small businesses who want to get started with selling niche products online. It’s believed that Shopify currently powers in excess of 30,000 websites and helped to ship over 20 million items to date. The eCommerce platform allows users to easily and quickly create their own online
The Big Guide to Shopify SEO for Users and Search Professionals Read More »
As readers and target audiences, we’ve all experienced the horrible sense of disappointment when a piece of content that promised a delicious banquet ended up delivering a soggy nacho chip. Or the sense of betrayal when a landing page tricked us into downloading a crass brochure in Thought Leader’s clothes. Or the feeling of decompression
Managing expectations in content marketing: a pretty good guide Read More »
Writing. It’s an innate desire most people have. In fact, previous research revealed that 81% of Americans believe they “have a book in them.” Not only do most people desire to write a book. Many people write books every year. In fact, nearly 1.5 million books (new titles and non-traditional) were published in 2013. Writing is like
How to Get Media Exposure for Your Startup: The Ultimate, Step-by-Step Guide Published 03/24/2017 by Jayson DeMers | 0 Comments You’re in a startup. Your idea is solid. You’ve got products or services ready to go. You have a feeling that if people only knew what you were offering, they’d be all over
How to Get Media Exposure for Your Startup: The Ultimate, Step-by-Step Guide Read More »
You’ve probably heard you should be doing more split testing to “optimize” your marketing funnels. You may already be using tools like Visual Website Optimizer (VWO) or Optimizely to do just that. Guess what? Google brought their considerable resources to the table and now offers their own split testing platform. It’s called Google Optimize and
We’re entering a new era of optimizing for search engines. And no, SEO is not dead. While many things stay the same in search, we can’t deny the new path we’re on with the introduction of machine-learning systems like Google’s RankBrain. The concept of RankBrain may seem technical and daunting, but it’s one that CMOs
This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain. I’m not saying RankBrain isn’t interesting or important. I love learning about how search works whether it helps me in my
