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BOSTON–(BUSINESS WIRE)–Mar 20, 2019–Please replace the release with the following corrected version due to multiple revisions. The corrected release reads: TRUST, VALUE, CREDIBILITY – A GUIDED APPROACH TO THOUGHT LEADERSHIP FROM PAN COMMUNICATIONS New eBook connects programs to increased share of voice and brand awareness PAN Communications, an integrated marketing and PR agency for B2B
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation. Click to copyhttps://apnews.com/Business%2520Wire/7f6ba04146d647d88ff7691b342793bd BOSTON–(BUSINESS WIRE)–Mar 20, 2019–Please replace the release with the following corrected version due to multiple revisions. The corrected release reads: TRUST, VALUE, CREDIBILITY – A GUIDED APPROACH TO THOUGHT
BOSTON–(BUSINESS WIRE)–Mar 20, 2019–PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, today released its latest eBook titled, “ The Battle for Share of Voice: A Guide to Building Thought Leadership Programs.” Tapping thought leadership and content marketing has become a go-to strategy for integrated marketing and PR teams who
Marketing Podcast with Matt ScanlonPodcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve the
Managing an Expanding Business, Guided by Your Mission [Podcast] Read More »
Choosing a category from a million possibilities for your digital asset is more than enough to drive us crazy. But it doesn’t have to be! Follow these six steps to making sure you’re choosing a category that’s inspired by data, has high success potential, and most importantly is in line with your whole team’s goals.
How to Win With Guided Selling, Part 1: Prioritizing a Topic Read More »
We all have experience in our industries, but that can sometimes give us blinders into thinking we know everything about our audience. It’s important to get the audience’s perspective and see what they’re really looking for and need. Sometimes, we can also have the tendency of cycling one anecdote or another any time a subject
How to Win With Guided Selling, Part 2: Audience Interviews Read More »
The first thing we do before kicking off the detailed design work on any project is a thorough review of the existing audience research. We then combine it with competitive and visual research to get an overarching view of what we need to solve with the design. What are the most important things to our
How to Win With Guided Selling, Part 3: Design & Creation Read More »
After you spent all the time creating a great piece of content, you want to make sure it gets in front of your target audience. Before putting any dollars behind promoting your content, you should sit down with your team and plan out key considerations for promotion such as defining your audience, determining KPIs, setting
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