Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Mobile app Monday, IAB Podcast Measurement Guidelines & Google Shopping Read More »
Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million. But that estimate by the Interactive Advertising Bureau (IAB) assumes that advertisers are fairly happy with how the podcasts, ads and audiences are measured. In further support of that aim, the IAB has released the
IAB releases its newest Podcast Measurement Guidelines Read More »
No affiliate marketing program is the same. The terms and conditions may vary from one program to the next. But there’s one rule that remains the same across the industry: You must comply with the Federal Trade Commission’s affiliate disclosure guidelines. Whether you receive a commission, flat fee payment, free products or discounts in exchange
What Affiliate Bloggers Need to Know about the FTC Disclosure Guidelines Read More »
Follow on from this week’s panic about Facebook’s latest News Feed test – which sees them moving Page posts to a separate News Feed – The Social Network has released a new listing of News Feed Publisher Guidelines, which aim to help publishers better understand how the News Feed algorithm works. The overview in the video
Over the past year, Facebook’s been skirting around the definition of what it is – or more specifically, Facebook’s actively worked to avoid being labeled a media company. And that makes sense – Facebook sees itself as more of a facilitator, a platform for anyone to share their voice. They don’t make editorial decisions, they
Facebook Announces New Guidelines on Content Monetization and Advertising Censorship Read More »
This week there have been some interesting news from Facebook, with announcements that they will no longer be counting accidental clicks and that load time will now be feed ranking factor. Members also discussed the state of AI and if the current AI techniques are all that they are promoted to be. In Google news,
Google updated their search quality raters guidelines PDF document a few days ago. Jennifer Slegg first noticed and documented most of the changes between this updated version and the March version, which focused on upsetting and offensive content. The core change, according to Jennifer Slegg, is the new guidelines around non-English language pages. “This update
Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic] As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent notices to over
Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic] Read More »
