The basis of businesses today is the image they present to the world. You have to show others what it is that makes your company stand out form the rest and what makes your team qualified for the needs of the customers. The good news is that there are countless ways of achieving that task. […]
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Internet marketing conferences are an excellent way to make new connections with brands and business, while also getting that face-to-face experience you might have been missing out on. While email is great for running an online business, nothing beats being able to meet your freelancers, blogger friends, and affiliate managers at a live event. It’s
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Here at Search Engine Watch we have covered the evolution of Accelerated Mobile Pages (AMP) across numerous posts since the project’s launch in earnest in 2016. The Google-led framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. Of course, this is good for user experience
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Blogging is one of the most powerful and effective ways to build a business, brand or content platform on the internet today. With more than a billion active websites on the internet today, it’s no longer about simply creating content, it’s now all about engagement and building a trusted following from an audience. This can
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Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Search Engine Land, Marketing Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
Target partners with Google, Capture leads with calls & 50M Local Guides Read More »
Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were 75 attendees from 37 countries. Last year, there were 5
Google now has 50M Local Guides adding content to Google Maps and Search Read More »
Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content. Now available: To put this
‘High-quality content’ tips from Google’s own style guides Read More »
If you want to increase traffic and search engine rankings for your blog, you are going to need to focus on SEO. While there are many ways to accomplish this, the best way is through premium content creation and then focusing on the promotion of such content. The important thing to remember here is that
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Have you noticed that some of your guides and articles perform better than others? They tend to attract more back-links, traffic and shares, and generate more business for you. Some marketers refer to them as link-bait. In the world of SEO, content with link-bait value is gold. They can help increase your website’s rankings in
How to Create Link-Bait Guides Bloggers Can’t Resist Read More »
