For a long time, selling skincare products has largely revolved around providing interactive experiences for customers in store. ‘Try before you buy’ was a crucial aspect of most purchase journeys – before COVID-19 hit, sales in store accounted for up to 85% of beauty product purchases in most major beauty industry markets, superseding the appeal […]
How to Engage Consumers Now: Insights for Skincare Brands – GWI Read More »
Lockdown restrictions are beginning to ease in various parts of the world, a welcome move viewed by many as a sign of hope. Consumers hope a semblance of normality will return to their everyday lives. For brands struggling to make sales, hope is akin to survival: the chance to move forward, win back customers and
The New Era of Online Shopping: How Can Retail Brands Stay Top Of Mind? – GWI Read More »
As restrictions continue to ease in many parts of the world and more countries enter a recovery phase, our fourth multi-market release examines how consumer sentiment is being impacted. Are we seeing growing levels of optimism and hope? Are consumers still planning on cutting back their spending or permanently changing their behaviors? And what –
Coronavirus: Multinational Consumer Study Wave 4 – GWI Read More »
Any brand worth its salt has a carefully considered and configured strategy to land and retain loyal customers. But in these unprecedented times, a conventional strategy may fall short of hitting consumers where it counts. Certain sectors may be in for a bumpy ride, but for the likes of CPG, there are endless opportunities to
Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI Read More »
