Nadia Martinez started her business, Kallie & Co., as a way to earn an income while moving around the country as a military spouse. But she also wanted it to serve those in her home country of Mexico in a really meaningful way. That combination has led to a really interesting business concept that serves […]
Kallie & Co. Provides Handcrafted Items from Mexican Artisans Read More »
Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Most businesses go with the flow when it comes to optimization. Businesses tend to look at what the competition is doing and follow online trends when
Meta descriptions and page titles, the bits that make up the All Mighty Search Snippet, have often been abused and misused in order to potentially “trick” search engines into higher ranking. However, once Google announced in 2009 that the search snippet wasn’t that big of a deal, it became dead real estate, no longer of
Hand-Crafted Search Snippets: A Thing of the Past? Read More »
HipPOPs Handcrafted Gelato Bars This week, Marcus Lemonis visits Miami, Florida to help HipPOPs Handcrafted Gelato Bars, a gelato popsicle company that offers handcrafted artisan dessert treats from both gelato bars and a food truck. According to CNBC, the owner “jumped the gun by starting a franchise business and is struggling to take responsibility” due
