Handley

Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of …

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Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018

Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years. “My feelings about newsletters are strong. …

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Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ann Handley is chief content officer at MarketingProfs, and co-author (with C.C. Chapman) of the best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. She’s a frequent …

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Everybody Writes… Especially Marketers! Ann Handley Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ann Handley is a veteran of creating and managing digital content. She’s also chief content officer here at MarketingProfs. Ann co-authored the best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers …

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