Feeling crunched for time? Consider automating some of your more tactical and time-consuming tasks. If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to […]
CLICK HERE FOR THE 2018 SALARY SURVEY PREMIUM EDITION This past November, amid a very tight U.S. labor market, the unemployment rate dropped to 4.1% nationally and to historic lows in some states. However, that hasn’t translated into sizable wage increases for the 1,053 comms pros that took the 2018 PRWeek/Bloom, Gross & Associates Salary
Big PR raises were harder to come by last year: 2018 Salary Survey Read More »
Businesses of all sizes are investing more time, resources, and money into content creation than ever before. Almost every organization that I speak with understand the potential return on investment that great content can deliver, and yet disproportionately few companies are spending anywhere near enough focus on making existing content work harder toward current and changing
In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it. Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices. Write
How to make content work harder in a multichannel world Read More »
Google Chrome is a decade old and the company celebrated with a new look, a revamped password manager, a slew of develop-centric changes, plenty of security enhancements, and an improved omnibox. Can’t get enough of the new #GoogleChrome redesign? Check out this interview with lead designer @alexainslie to learn how the changes make browsing even
Google Chrome 69 Makes Your Passwords Harder to Hack Read More »
An audit of two Army Contracting Command centers in Redstone, Alabama and Warren, Michigan, revealed The Department of Defense (DOD) must increase its efforts in order to meet small business subcontracting goals. The DOD Inspector General Audit was carried out in three different branches. One audit was performed on the Army, and two each on
We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America), 62% of the most successful B2B content
Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018 Read More »
In Mark C. Crowley’s exceptional book, Lead from the Heart, he gathered a mountain of research data to answer the types of questions that have plagued managers for decades: Why aren’t my workers more engaged in their work? How do I get the best out of my employees? How do I motivate them to go above and beyond? The
Nobody thinks starting a business will be easy. But sometimes it’s a lot harder than expected. According to a study conducted by Netherlands-based printing company Vistaprint (NASDAQ: CMPR), one-third of business owners admitted running a company is harder than they initially thought. Millennials, in particular, were surprised at the level of work required to get
One-third of Business Owners Say Entrepreneurship “Much Harder” Than Expected Read More »
Contrary to popular belief, fear isn’t the strongest motivator. 81 percent of respondents to Glassdoor’s Employee Appreciation Survey said they’re motivated to work harder when their boss shows appreciation for their work. In contrast, only 38 percent said they work harder when their boss is demanding. Just 37 percent said they work harder because they fear losing their job.
