Harnessing

Harnessing Propensity to Buy Data to Create Sales Ready Conversations [Podcast]

SEO BLOG /

On this episode of The Social Business Engine podcast, Bernie chats with Diana Eadington Reed, Director of the North America Small & Medium Business (SMB) marketing team for Oracle Cloud. Her team helps high-growth small and medium-sized companies leverage their infrastructure to innovate faster, get to market first, meet customer expectations, and keep costs in […]

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What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising

Advertising, branding, Coca Cola, color, color psychology, creative, Design, Marketing & PR, psychology, Sales & Marketing, SEO BLOG /

By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use

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Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

SEO BLOG /

Posted by randfish How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you’re in need of a refresher or you’ve always wanted a firmer grasp of the concept, this week’s Whiteboard Friday is required watching. Rand covers the basic principles of

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Harnessing the Power of InMail for Driving Social Media Sales

inmail, inmail marketing, LinkedIn, Linkedin marketing, SEO BLOG, social selling, Tools & Tips /

Harnessing the Power of InMail for Driving Social Media Sales Social media and sales go together perfectly. However, not all companies harness the power of social media and develop a strategy with their B2B sales professionals in the mix. Bernie Borges is one person that knows more than enough about B2B marketing and how powerful

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Harnessing Data through AI to Understand the B2B Buyer’s Journey [Podcast]

SEO BLOG /

Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources. Raviv’s career path includes being an

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Case Study: Harnessing the Power of Facebook Groups

Facebook Marketing, SEO BLOG, Using Facebook groups for marketing /

How to get 1,000 emails addresses in 3 weeks with Facebook Groups I’ve been watching Facebook marketing groups for quite some time. I’m amazed at both the supportiveness of these communities and also the engagement. If you check out Mark Zuckerberg’s Facebook profile, some of his more recent posts such as the first ever Facebook

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