Marketing Strategy – Power Up Through Experiential Marketing: Shell’s Chris Hayek Talks to Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Marketing Strategy, SEO BLOG, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Hayek is director of global brand management for Shell Lubricants. He leads the global team that manages brand strategies for the Pennzoil, Quaker State, and Formula Shell brands. In 2014, Shell launched a campaign called “Born from Natural Gas” […]

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