SEO (Search Engine Optimization) includes techniques (both editorial and technological) to ensure relevant content ranks well in search results on search engines. Good SEO calls for breaking–or at least re-examining–some established conventions of headline writing. Consider these ways that headline practices and SEO needs collide: Style issues. Conventional print headlines typically use last names only […]
Here’s our latest wrapup of upcoming conferences, contests, workshops, application deadlines and socials happening across North Carolina through the next month. Included are upcoming meetups, conferences, workshops, socials and networking events happening in Asheville, Charlotte, the Piedmont Triad, Wilmington and other areas across North Carolina. To find out what’s happening this month in the Triangle,
NC headline events: Venture Asheville, NC IDEA sessions, CONNEXXPO & more Read More »
I never worked for him, nor met him nor, certainly, voted for or endorsed him. But the 41st president of the United States was the subject of what is unquestionably the best newspaper headline of all time. It didn’t write it. The guy one desk over did. In the spring of 1990, the eyes of
Bing Ads has added support for a third headline and second description line in text ads. Early Thursday, several people noticed that Bing Ads now supports a third headline and second description (ad text), following Google’s move to give regular expanded text ads the same number of characters as its responsive search ads. Why you
Bing Ads now supports 3rd headline, 2nd description in text ads Read More »
A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant
How to Make the Right First Impression with Your Homepage Headline Read More »
How long do you spend writing the titles of your web content? Do you spend longer on the text than you do on the heading? Similarly, how much time do you spend on the subject line of an email? When I ask these questions in masterclasses, I get met with the same answer: “no idea,
It’s All in the Title; Why You Should Spend More Time On the Headline Than the Text Read More »
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US-based Dell (NYSE: DVMT) launched a slew of devices at the recent IFA in Berlin, including the new Inspiron 5000 and 7000 laptops, Vostro 14 and 15 5000 and premium 27 USB-C ultrathin displays and entry-level SE monitors. Dell says the new devices are built to deliver top performance to everyday users and even fast-paced
New 2-in-1 Devices Headline Dell 2018 Models Upgrades Read More »
What ‘s the one thing that will keep people from reading your blog post? Boring content? Lack of clarity? Is it a bad website design? Alright, times up. Do you the know the answer? If you guessed none of the above, then you’d be right. Yea, the problems above can deter readers. But they will
Write Better Headlines with This 6-Step Feedly Headline Experiment Read More »
Tell me if this happens to you…because it happens to me all the time. I’ll be scrolling through my news feed, or the homepage of the New York Times, Wall Street Journal, or what have you, and I’ll stop. A headline will have caught my attention, and sometimes I’ll even say something aloud in disbelief
