30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also covers […]
How to use headlines to help create and optimize content Read More »
The coronavirus pandemic is now an accepted part of our lives. For small business owners, it means adapting to the new conditions while running their companies. And this is what this week’s roundup examines. Whether it is public or private organizations, they are looking for solutions to deal with the pandemic. It starts by being
In the Headlines: Keeping Your Small Business Healthy Despite COVID-19 Read More »
The steps the U.S. and other countries have taken to combat the coronavirus is a clear indication of the impact it is having globally. Businesses are doing all they can to find workarounds to keep their companies operational. In this week’s roundup, we take a look at the virus and how businesses are coping. Zoho
Headlines: Zoho Launches Remotely, Hootsuite Unleashes Social Listening Tool Read More »
Companies big and small are using freelancers more than ever. And because they are classified as independent contractors, they don’t have full employee rights. In this week’s roundup, one of the articles looks at the blowback of the passage of California Assembly Bill 5 (or AB5) from freelancers and other independent contractors. The California Trucking
Top Headlines: Blowback from AB5 and What to Expect when Hiring Zoomers Read More »
People start small businesses for many different reasons, but for almost every one of them getting rich is probably one of the top reasons. So, how do you get rich? In this week’s roundup, an article from Small Business Trends CEO Anita Campbell answers this very question. And not surprisingly, the advice Anita provides includes
Our Headlines: Getting Rich and Knowing When to Pivot in Your Small Business Read More »
The good news is that just about anyone with an Internet connection can have a voice online. The bad news is that just about anyone with an Internet connection has a voice online. Everyone is vying for the attention of everyone else. Everyone is looking for those likes, those views, those click-throughs, so how do
There are many different moving pieces in the process of managing your small business. In this week’s news roundup, we provide some keen insights into ways for improving your management style. In addition to management, the roundup looks at the importance of integrated payment solution systems in today’s digital commerce infrastructure. This technology is
In the Headlines: New Payment Systems will Revolutionize Your Business Read More »
Sometimes, waiting isn’t an option. Sometimes, your prospective customers need your help right this second. Certain trades come to mind: plumbers, locksmiths, tow truck drivers—the list goes on. If the problem your service solves often comes up unexpectedly, it’s likely that many of your prospects act with a sense of urgency. So it’s in your
Google Call-Only Ads with No Headlines Cut CPA by 28% [Case Study] Read More »
In April, 2017, Facebook stopped allowing users and Page owners to alter news headlines shared via organic posts in an effort to stop the spread of misinformation on the platform. At the time, Facebook continued to allow advertisers to alter headlines if the news articles were being used within an ad. Later that same year,
This week, we heard from lots of companies about new products and services they’re offering small businesses like yours. These new technologies are designed to make your business operations much smoother. But you know the reality, sometimes the last thing you need is ANOTHER piece of new technology. That’s why we’ll focus on the latest
In the Headlines: New Tech Launches for Your Small Business Read More »
