Healthcare

3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

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With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands. Regulatory uncertainties make it hard to strategize and execute on long-term growth. New entrants from retail and technology are shaking up the traditional ecosystem. Increasing […]

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Businesses with Fewer Than 50 Employees Worry Most About Healthcare, Study Finds

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Businesses with between 10 and 49 employees are the most likely to be concerned by rising healthcare costs, according to a recent study from Principal Financial Group (NYSE:PFG). 2017 Principal Financial Well-Being Index The Principal Financial Well-Being Index is an online survey of more than 600 business owners with between 10 and 500 employees. The

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Precision Prenatal Care Sets Model for Standardized Healthcare

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A template approach to managing the majority of pregnancies was introduced in the late 1970s by the Institute of Medicine (IOM), with the intention of improving pregnancy outcomes through increased visits to the doctor – approximately 14 visits per pregnancy. But this “one-size-fits-all” approach to prenatal care drives up costs, and can be an unnecessary burden

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14 Companies Changing the Way You Get Healthcare in the Next 10 Years

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Technology is altering the world at an unbelievable pace. It’s changing how we communicate, how we get around, and how we work. Some of the most exciting advances are coming in the world of healthcare. Technology is redefining how we take care of our bodies, and even saving lives. Many companies are racing to bring

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Healthcare Marketing: The Phone as a Critical Channel

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Healthcare marketers have a unique challenge, because people buy and use healthcare very differently from how they buy most other products and services. This infographic by DialogTech explains that healthcare marketers can take advantage of that difference by using the phone to their benefit. One study found that 88% of doctors’ appointments are booked over the

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Digital Marketing vs. Traditional Healthcare Marketing

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To take your practice to new heights, you need to have a strong marketing strategy. For customer satisfaction, you need to offer quality care and good treatment, but for your practice’s outreach, you need to make more people know about you and that’s possible only through marketing. Although the benefits of digital marketing outweigh traditional

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Small Businesses Drop Healthcare Coverage with Cost, ACA Given as Reasons

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Fewer small businesses are offering healthcare coverage to their employees than have in recent years, according to recent research. Small Business Healthcare Coverage Trends The Kaiser Family Foundation found that only 50 percent of small businesses with between three and 49 employees offer healthcare coverage to employees. That’s down from 59 percent that offered coverage

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The Democratic Party Is Having a Healthcare Battle with Itself

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Since the Republican healthcare bill went from an unpopular boondoggle to an outright failure last month, Democrats have started to shift from defense to offense. The Affordable Care Act is alive, at least for now—so progressives are looking ahead to reforms they can advance if and when they get back in power. In recent days,

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Bankers Healthcare Group Launches Podcast for Medical Practice Owners | 08/23/17

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SYRACUSE, N.Y., Aug. 23, 2017 /PRNewswire/ — Changing healthcare regulations and slow insurance reimbursements are two of the biggest challenges facing healthcare today. One way practitioners can offset those concerns, and maximize potential, is through targeted outreach to attract new patients. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/80658241-bankers-healthcare-podcast-medical-practice-owners/ Bankers Healthcare Group, the leading provider of

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Bankers Healthcare Group Launches Podcast for Medical Practice Owners

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News Feed Item Bankers Healthcare Group Launches Podcast for Medical Practice Owners By PR Newswire Article Rating: August 23, 2017 03:15 PM EDT     SYRACUSE, N.Y., Aug. 23, 2017 /PRNewswire/ — Changing healthcare regulations and slow insurance reimbursements are two of the biggest challenges facing healthcare today. One way practitioners can offset those concerns, and

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