heed

Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It was designed to protect EU citizens against non-consensual data collection by global tech companies and give individuals more control over their personal data. It also carries potentially …

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Brands take heed: Facebook is putting Groups at the center of its app

Facebook CEO Mark Zuckerberg said Facebook is making communities on the platform as central as friend connections, putting Groups at the center of the app. “Groups are at the heart of the experience,” said Zuckerberg during his keynote to kick-off the F8 Developers Conference. With communities becoming a central focus on the app, Groups will …

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7 Undeniable Risks You Need to Pay Heed to When Launching Your eCommerce Business in 2018 [Infographic]

World over, the fabric of the eCommerce industry is struggling between the wrap of 4 billion people who have access to the internet and the weft of ever-growing online fraud. Don’t you think online fraud is a blemish on the fair face of eCommerce industry? There have been risks galore, but hardly any convincing solutions. …

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6 adages to heed as you begin using martech in earnest

Late last year, Gartner published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations resonated around the business community. Had we reached a tipping point? A transfer of power from the tech team to the marketing team? Additionally, some CMOs wondered if they were …

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