Helped

Kraft Heinz Salad Dressing

How Digital Demo Helped Kraft Heinz Pour on Retail Sales

A new line of salad dressings from Kraft Heinz is poised for big things.  But Josh Bruns, associate director of shopper marketing for the Kraft-Heinz Walmart team, knows even promising new products can get overlooked on crowded store shelves. “At Walmart, many new items are lost in a sea of similar offerings,” Bruns said. “In the salad …

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‘The Lion King’s’ VR helped make a hit. It could also change movie making

Walt Disney Co.’s photo-realistic version of “The Lion King” is expected to continue to dominate the multiplex this weekend after already collecting about $729 million in global receipts. But the technologically innovative film’s impact could go well beyond the box office. “The Lion King’s” unusual production techniques, including its use of video game technology and …

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PITCH-DECK LIBRARY: The pitch decks that helped hot startups raise millions

Billions of dollars are invested in startups every year. Whether a startup seeks to raise money from angel investors, venture-capital firms, or other backers, the presentation — or “pitch” — about the business is critical. The most effective pitch decks deftly weave data, imagination, and storytelling in a captivating slide presentation. Business Insider regularly interviews …

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