Helped

AWA digital helped Xero Shoes increase conversions

AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, which was already performing well. Using a data-driven CRO methodology that has evolved over 9 […]

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Community Building Strategy Has Helped Retail Business T.C. Elli’s Thrive

  You’ve heard all the Great Recession horror stories — or experienced them as a business owner first hand. Now it’s time for a tale of fledgling brand tat weathered the storm and live to fight another day.  T.C. Elli’s is one retail business that was able to make it through that difficult period due

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Why I Don’t Have Minutes on My Phone and How it Helped Me Become a Successful Blogger

When starting your first blog, you need to consider the very best blog hosting platform for you. Your ideas and content won’t come into fruition if you don’t have a blog hosting platform that will help you bring them to life. Your blog hosting platform of choice, however, depends on your needs and what you

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How listening to our users helped us build a better Search Console

In this study we learned that the ‘compare’ functionality was often overlooked. We consequently changed the design with ‘filter’ and ‘compare’ appearing in a unified dialogue box, triggered when the ‘Add new’ chip is clicked. We continue to test this design and others to optimize its usability and usefulness. We incorporated user feedback not only

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How WordStream Helped Inspire Marketing Become the #1 Agency in East Texas

As Director of Digital Media at a seven-employee agency, Zac Terry’s bandwidth can be spread quite thin. Zac runs all of the digital marketing campaigns for Texas-based Inspire Marketing’s clients. His standards are high, and he wants to ensure his clients see tangible results – so optimizing his time is one of the most critical

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