Helping

How Platforms are Helping Brands and Users Navigate COVID-19

How Platforms are Helping Brands and Users Navigate COVID-19

SEO BLOG /

COVID-19 has undoubtedly become the dominant focus of our day-to-day lives. Keeping pace with the data, insights, and behavioral shifts can feel dizzying and cumbersome. Several major platforms have stepped up to play fundamental roles in helping marketers and people at various levels navigate through the uncertainty and changes we currently face and will continue […]

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How agencies are helping CMOs break down barriers to digital transformation

SEO BLOG /

“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but really, everything we touch that may seem like an ‘old school program’ or be structured

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How BERT is helping SEO agencies focus on collaboration strategies

SEO BLOG /

With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path

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The Benefits of Helping Your Business Competition—Yes, Really

business competition, business competitors, Business Strategy, de-commodified market, Sales & Marketing /

By Alex M H Smith Generally speaking, what’s bad for our competitors is good for us. Any slip by them—any scandal, piece of mismanagement, or boardroom turmoil—we’ll tend to welcome with glee, seeing it as an opportunity to take a few slivers of precious market share from them before the dust settles. All sounds pretty

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Rushikesh Aravkar

How going green in India is helping raise brand equity

SEO BLOG /

Rushikesh is Mintel’s Food & Drink Analyst based in Mumbai. He is responsible for providing insights and fresh analysis on India’s food and beverage market. January 15th, 2020January 15th, 2020 When it comes to chocolate, the Indian consumer palate has been attuned to the milk variety. However, due to increasing health awareness coupled with exposure

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Helping a telecom giant to better understand SMEs

Helping a telecom giant to better understand SMEs

SEO BLOG /

Reading time: 3 mins We take round-the-clock internet connectivity for granted. When it falters, so too does our ability to do business. For large organisations, the occasional connectivity disruption can cause frustration and dent short-term productivity. But for small and medium sized enterprises (SMEs), which account for 97% of the UK’s businesses, connectivity disruption can

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Google is Helping Small Businesses in Underserved Communities

Breaking News, Small Business News /

Google (NASDAQ: GOOGL) is pledging $10 million to help small businesses in underserved communities. The first part of the initiative involves $2 million to the American Library Association (ALA) to bolster entrepreneur centers in 10 states. Small Business Trends spoke with Kim Spalding, Global Product Director of Small Business Ads at Google to find out

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