Hey managers, can we talk candidly for a minute about our teams? I’m a manger too and I’m concerned. This pandemic, the stay-at-home orders, and social distancing … It can be maddening. We’re social creatures. We’re all doing our best, but this is hard and I think our teams are suffering. Yes, many members […]
Affluent consumers are a lucrative audience for brands and marketers across a range of industries. These wealthy consumers are very brand-aware and are willing to pay more for premium products, so it’s little wonder why brands are keen to understand this audience more deeply. Our latest report on affluent consumers takes a deep-dive into their
Hey big spenders: 5 insights to know about affluent consumers Read More »
Many digital and social marketers shy away from data and analytics. They may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that data and analytics is the light at the
The amazing thing about owning a business is that sometimes the problems are super interesting. Let me tell you such a tale, and in the process, teach you about a nefarious practice called “hotlinking”. About a month ago, I received an overage bill for traffic to a site that we host. I resell hosting from
There has been a seismic shift in consumers search behavior as an estimated 56 percent of people begin their product search on Amazon, not Google. If 2018 was the year in which Amazon finally began to overtake Google as the predominant e-commerce search engine, then 2019 will be the year in which Amazon comes to
‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’ Read More »
The two nations met at the AFF Suzuki Cup group stage and the match ended in a draw as both teams failed to score a goal through 90 minutes. With the clash being intense and highly competitive, the two coaches also went at each other after two of their players had an incident on the
The rise of digital assistants provides yet another example of the ways that modern technology increasingly resembles old-school science fiction. There was a time when it was impossible to have a conversation with a computer unless your name was Buck Rogers. Nowadays, you can literally ask a question to an internet-connected device outfitted with voice-recognition
I watch the many ways in which my 7-year-old grandson engages with Google Home when he drops by the house. Whenever a question of history or fact arises, I pull out my phone or walk to my open laptop, but he always beats me to the answer by simply speaking out: “Hey Google …” This is
Why not quote the question? See the blog post title, guys. I get asked that question. A few years ago, Forbes featured me. Folks want to land links on Forbes for prestige, traffic, and sales too. But I cannot feature your link on Forbes for a few reasons: I am not a Forbes contributor if
Globant released a recent report on the rise of voice-activated technology in 2018. In this post, Globant CTO Diego Tartara shares data from the report and insight into what businesses can do to adapt to voice technology. Voice-activated technology is here and more accessible than ever before. Thirty-nine million Americans already own smart speakers, and we’re
Hey Siri, how do I responsibly invest in voice-activated technology at work? Read More »
