Voice commands are the newest evolution – or revolution – in technology. From the radio in your car to the refrigerator in your kitchen, voice-activated response is becoming more integrated and more important to our tech. So, how important is it to optimize your website for voice right now? (Hint: It’s a lot more important […]
Since launching the Google Assistant in 2016, we have seen users ask questions about everything from weather to recipes and news. In order to fulfill news queries with results people can count on, we collaborated on a new schema.org structured data specification called speakable for eligible publishers to mark up sections of a news article
As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a lifeline for many of them. More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending promotional and transactional emails without having to
Hey, email marketers – Take a load off and embrace automation Read More »
Nearly all marketers cite personalization as a critical factor in engaging customers. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because the majority of marketers aren’t satisfied with their personalization efforts and results. That’s because slapping on “Hey $FNAME” to an email before it heads out the door ain’t
“Hey $FNAME” is Dead. Here’s How to Personalize Marketing Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Most people claim to be immune to advertising. Then, victims of startling coincidence, they all seem to buy the same things. Still, some ad messages fall to the floor like overly enthusiastic attendees at a rave. I wonder
Burger King Just Released an Ad About Death (Because, Hey, Burgers) Read More »
