Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today’s release of […]
5 Things You Can Learn from Highly Committed UK Content Marketers Read More »
Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition Research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels. Of course, for someone to refer your product, it needs to be
Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista. The report was based on an analysis of the performance of 1,000 infographics. The researchers examined the number
Common Characteristics of Highly Shared Infographics Read More »
I see people make this mistake all the time. They come up with a slogan and assume it’s an effective value proposition. Yes, slogans are a great way to build your personal brand. It’s a great way to help consumers remember who you are. But slogans are not value propositions. What’s a value proposition? It’s a
How to Create a Highly Effective Value Proposition Read More »
A rock thrown into a quarry differs from other rocks only in shape and size. This logic can be applied to product launches. Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and ‘innovations’, and customers have become more cynical. They’re used to companies claiming
5 Steps To A Successful Product Launch In A Highly Competitive Market Read More »
The #1 secret for building a profitable blog is: having a clear vision about your blog. You need to have weekly, monthly, yearly goals in order to build a great blog. 90% of the blogs out there fail because they focus on short term and quick goals. They want to make money quickly and that’s
[Revealed] 5 Powerful Strategies to Build A Highly Profitable Blog from Scratch Read More »
Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much marketing content that it is hard for any one brand to stand out, leaving them trying in vain to outshout their competitors. Products are so advanced that even the most basic models far
How to build an audience of consumers in today’s highly competitive environment Read More »
As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video consumption is rising on Instagram, Pinterest and Twitter. Even LinkedIn recently added their own
10 Must-Haves for a Highly Successful Video Marketing Campaign [Infographic] Read More »
Who better to tell you how your business is doing than the people purchasing from you? Having a conversation with your customers has never been easier than it is today. Implementing a consumer-generated content (CGC) program can open a dialogue that connects you to customers—and customers to other customers—and gives you the power of conversation,
Oh, agency life. The mini-meetings on the way to meetings, after-hours brainstorms, free client swag and mandatory office parties that always seem to land on your busiest day (why does that always happen?!). It’s a strange, challenging yet incredibly rewarding career. It goes without saying that when you work in this world, every minute matters–especially
5 Tactics of Highly Effective Social Media Marketers Read More »
