Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account […]
What defines high-quality links in 2019 and how to get them? Read More »
A link is what you click on to get to a particular web page. It can be a part of a text, a word, a picture. The backlink is the same. It only leads from some other website to your own site. The structure of the links is very important. Not only from the optimization
How to get free high-quality backlinks back to your website Read More »
PATCHOGUE, N.Y., Jan. 23, 2019 /PRNewswire/ — As part of a continuing effort to teach companies how to maximize their impact on social media, digital marketing agency, fishbat, shares three benefits of using high-quality images on your social channels. These days it has become harder than ever for companies to capture the attention of savvy
Allen Finn already wrote the definitive piece for WordStream on why Facebook ads can be great for B2B. But at the time I write this, only 39% of marketers say they’ve even tried using Facebook ads to create conversations with B2B prospects, according to Zoominfo. If Finn’s piece wasn’t enough to convince you, I’m going
How to Get High-Quality B2B Leads with Facebook Ads Read More »
Video is more in demand than ever. Whether it’s animated, live action, or motion graphics, video can support every department from sales and social media to content marketing and human resources. For customer support, in particular, leveraging video to streamline the information users need into short, helpful videos can transform a customer experience. It’s simple
How To Scale Production of High-Quality Short Videos with Freelance Talent Read More »
Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are simply casting a wide net and hoping for the best. These outbound strategies often don’t generate a high ROI due to the sizable budget required to execute the tactics and the change in prospect behavior to block
5 Ways To Attract High-Quality B2B Leads (Even with a Small Team) Read More »
There’s little point in investing tons of effort into creating content if no one’s ever going to consume it, right? Trust me when I say you’re not alone with that struggle – which is perhaps why growing SEO and increasing organic presence is 61% of a marketer’s top priority: Source Suffering from minimal search visibility
How to Build High-Quality Backlinks to Your Content Read More »
Posted by Dom-Woodman My current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it. Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one
How to Make Effective, High-Quality Marketing Reports & Dashboards Read More »
Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content. Now available: To put this
‘High-quality content’ tips from Google’s own style guides Read More »
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. The report was based on data from a survey of 255 marketers (46% work for B2B firms, 31% for B2C firms, and 23% for hybrid B2B-B2C firms). Some 46% of
