If you are a Customer Success Manager, you already know that ensuring the success of your clients is one of your key objectives. There are many ways one can go about achieving that success. You reach out to your client frequently, discuss current issues, and follow up on their concerns, you even invest the time […]
October 16, 2017 We’ve seen other platforms fighting Facebook for the social advertising kingdom, and new features rolled out left and right. Who’s stopping those platforms now? As we walk into the next year, we’re going to see some amazing new features and updates coming out and some awesome platforms that you’ll want to be
Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less
7 on-site SEO problems that hold back e-commerce sites Read More »
Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has offered the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has
Google Analytics: Misunderstandings that hold marketers back Read More »
Free-Photos / Pixabay He looks trustworthy. She couldn’t hack it. He lacks class. She looks efficient. Humans possess an armoury of instincts that keep us alive. We also use these to make snap judgements about people based on the clothes they wear. In the workplace, especially, we are conditioned with preconceived ideas of what is
Do the Old Thoughts Still Hold True When It Comes to Business Wear? Read More »
Some of my biggest blogging breakthroughs happened after I fielded advice from critics. Sound weird? It’s not. I used to assail critics. Hated them. Years ago in a blogging galaxy far, far away, I would rally the troops to shame critics. Or I fought these folks, debating, arguing, defending, and finding other ways to waste
Everyone makes mistakes. But as a small business, mistakes can be costly. You need to hit the ground running and see your efforts pay off fast. So when you decide to start optimizing your website for search, there are some common mistakes you want to avoid. How can you make sure you skip over the
5 SEO Mistakes That Will Hold Your Business Back Read More »
Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools are an essential part of the SEO toolbox and are great at uncovering and visualizing technical issues such as broken links, 404 errors and invalid canonical tags. They are becoming the default source of
6 steps to getting more from your meetings Meetings are a necessity for most business operations, especially marketing, where independent campaigns are running simultaneously under the same broad goals. You’ll need to gather your team to brainstorm new ideas, update each other on individual progress, come together for mutual tasks, and follow up after a
