Winter is coming. The jackets and boots are out of hiding, and the holiday shopping season has begun. Forecasters, including Deloitte, have indicated sales are expected to grow 3-4% this holiday season; and, as the economy continues to improve, consumers are encouraged to shop until they drop. With holiday shopping on every retailer’s mind, our […]
Appoaching the Christmas holiday season, FedEx Corp. (NYSE: FDX) has announced it will not apply residential holiday season surcharges on regular sized shipments. Big Changes in FedEx Holiday Surcharges in 2017 “To support our millions of loyal small business customers and consumers shipping holiday gifts at FedEx Office and FedEx Onsite locations, FedEx will not
FedEx Won’t Add Holiday Surcharges on Regular Sized Shipments Read More »
Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. The report was based on data from 8 billion messages sent by Yes Lifecycle Marketing clients in 4Q16. The researchers examined campaigns that incorporated messaging for nine holidays/special events:
Holiday Email Campaign Performance by Holiday, Offer Type, and Day of Week Read More »
TRIBECA, N.Y., July 26, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency that combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, helps online retailers prepare now for the holiday season. Branding holiday promotions and products take time. Repetition and frequency of messaging impacts the consumer’s retention of the
The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list of iconic brands that have fallen off their retail pedestals. This year has already proven to be a retail cull, and this holiday season will add more names to that list. It’s make-or-break for many, and
It’s a pressure-packed holiday season for retail Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Addressable TV & OLV, Holiday Retailer launch & Google Analytics news Read More »
Just like in life, there’s an ebb and flow to marketing success. That means a huge part of finding success as a marketer is being adaptable. This allows you to capitalize on trends and strike while the iron is hot. And if there’s any time of year that impacts sales and marketing, it’s the holidays.
How to Tweak Your PPC Strategy During the Holiday Season Read More »
It’s that time of year again, the smiling faces of colleagues who are off on holiday are beginning to become increasingly commonplace around the office. You’re yet to plan your getaway and so have convinced yourself that spending some time at home will be just as fun as a sun-drenched holiday abroad…but it’s hard to
