Holly

The Holly Effect: Why primetime TV stars are the new fashion influencers

ecommerce, Fashion, Influencer marketing, Instagram, Marks and Spencer, Missguided / Good To SEO

People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing. Nicknamed ‘The Holly Effect’ by the press and PR industry, Willoughby’s influence on viewers […]

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Prepare Your Content Marketing Strategy For A Holly, Jolly Holiday Season

Content marketing is a tricky business. On one hand the concept itself pretty much remains the same: Drip email campaigns and blogging are just as effective now as they were ten years ago, perhaps even more so. We all pretty much know the score at this point and any marketer not using content isn’t a