Hook

Stock photo of a slip of paper being dropped into a bin marked 2020.

Iran- and China-backed phishers try to hook the Trump and Biden campaigns

Technology NEWS /

State-backed hackers from Iran and China recently targeted the presidential campaigns of Republican President Donald Trump and Democrat Joe Biden, a Google threat analyst said on Thursday. The revelation is the latest evidence of foreign governments attempting to gain intelligence on US politicians and potentially disrupt or meddle in their election campaigns. An Iran-backed group […]

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Column: In Facebook settlement, the FTC lets the company and Zuckerberg off the hook

Technology NEWS /

In announcing the record-breaking $5-billion fine against Facebook for its relentless privacy violations, Federal Trade Commission Chairman Joe Simons and his two Republican colleagues on Wednesday pronounced themselves “extremely proud” of the settlement. Despite their crowing about the “landmark penalty and conduct relief” that the FTC extracted from the giant social media company, it’s hard

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Audience Attention: How To Hook And Retain Reader Focus

Audience Attention, Content marketing, Goldfish Attention Myth, Microsoft, Research, Social Media /

Do you really believe that a goldfish has a longer attention span than you do? If so, then why can you buy a cheap replacement in a plastic bag full of water after you flush the dead one down the toilet? Living in Manhattan, I battle screen-engaged people of all sizes, backgrounds and ages whenever

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Social Media – Jab, Jab, Jab, Right Hook: Author Gary Vaynerchuk Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, Marketing Strategy, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Gary Vaynerchuk rose to fame as a scrappy entrepreneur who launched WineLibrary.com, the first video blog about wine. A marketing superstar, he co-founded the agency VaynerMedia with his brother, AJ, speaks around the world on marketing and social media, and

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How to Pinpoint Your ‘Hook.’ Find Your Unique Selling Proposition in 6 Simple Steps

Email Marketing, SEO BLOG, unique selling proposition, usp /

When it comes to selling a product or service, fitting in is overrated. Too often, businesses and entrepreneurs try to create something for everyone. The end result is generic, trivial, and, well, boring. You can’t be everything to everyone. You can’t have the best ice cream and the best ribs. You can’t be the best

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5 Killer Tips for Creating LinkedIn Posts that Hook Readers

B2B Marketing, Content marketing, SEO BLOG, Social media marketing /

Type any text into a Word document and spell check the text. Once finished, the tool will display “readability statistics.” At the bottom of this box under the “readability” subheading, it will include a Flesch-Kincaid reading ease score and the grade level. The higher the reading ease score, the simpler the content is for your

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