We have a tendency to treat our online activity like the safe, convenient space it feels like. Most people just aren’t on guard when surfing the web in their pajamas. The easy connectivity of the digital world can make you think you are anonymous and secure—like you’re watching the world from the security of your […]
What You Need to Know About Phishing Scams (And How to Avoid Getting Hooked) Read More »
What is the definition of efficient marketing content? To say it in simple words, that would be an appealing and memorable image/video/text that is presented to the audience on multiple occasions in a long period of time. How does ephemeral content, one of the biggest digital marketing trends right now, fit into this story? Why
The Power of Ephemeral Content Strategy (How to Keep Your Audience Hooked) Read More »
The overall ecommerce sales are increasingly coming from mobile devices. In 2018 it was 40% of the total sales, and by 2021 it is expected to jump to 54%. For businesses that develop ecommerce apps, it means they are better positioned to address this growth. However, it is going to take more than coupons and
These Ecommerce Mobile App Features Keep Your Customers Hooked Read More »
Imagine walking into a toy store and seeing a shiny red button on a table. Go ahead, push it. A metal ball above your head rolls down a track and your eyes follow it around the store to see where it ends up. Instead of a single message your customers may forget, triggering a series
Use Email Automation to Keep Customers Hooked On Your Holiday Marketing Read More »
If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in the way you might think. The marriage of ad and tech has brought some amazing advances. But as we move to the future, does that mean we’re also doomed to
Hooked on a feeling: The forgotten factor in online advertising Read More »
Hook Creative – it started as a fictitious business name for a class assignment at Missouri State University. But in the midst of it, Josh Stewart founded a real company. Now, Hook Creative has 10 clients on retainer and employs four designers/marketers, who describe themselves as a tight-knit team of fun-loving and hardworking friends. “We
