Ethan Herber manages a portfolio of 15 hotels throughout the country from his downtown Rochester office, handling social media, search engine optimization and marketing for each. On a typical day, he might work to make sure the hotel shows up in Google searches and craft a few digital ads. Then, he’ll track engagement on social […]
Hospitality: It’s more than changing sheets | Local News Read More »
Ethan Herber manages a portfolio of 15 hotels throughout the country from his downtown Rochester office, handling social media, search engine optimization and marketing for each. On a typical day, he might work to make sure the hotel shows up in Google searches and craft a few digital ads. Then, he’ll track engagement on social
Hospitality program addresses shift in the industry | Local News Read More »
Nowadays, hoteliers are so inundated with technology that the tasks of prioritization and selection have become far more than just daunting; research and procurement are practically a job title unto themselves! Unless you have specific objectives with a firm plan and budget in mind, you’ll easily be intimidated by the sheer myriad of options for
