Each year seems to top the last when it comes to the rising threat of cyber attacks. 2017 was the year of the Equifax and Uber data breaches, the massive WannaCry cyber attack, another notable Yahoo! data breach and even a Deep Root Analytics data breach that compromised the personal information of nearly 200 million […]
6 Impending Cyber Security Threats Holding Our World Hostage Read More »
Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more visibility, but ultimately you’ll waste your money and effort. The recent experience of a healthcare provider illustrates this point vividly. Not all directories deserve your attention A directory becomes “tier-two” when it lacks
Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page advertising. As we went about our onboarding checklist, we ran into a snag. The small business had never had direct access to their Google
Hostage negotiators at the FBI developed a model for creating a relationship between the bureau’s negotiators and their counterparts, which culminates in the FBI negotiator influencing decisions of his or her counterpart during the negotiation—like “let her go” or “put down the gun.” The bureau calls this the behavioral change the stairway model: The model
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