hostage

Is your location data being held hostage?

Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more visibility, but ultimately you’ll waste your money and effort. The recent experience of a healthcare provider illustrates this point vividly. Not all directories deserve your attention A directory becomes “tier-two” when it lacks …

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Don’t Let Your Data Be Held Hostage

Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page advertising. As we went about our onboarding checklist, we ran into a snag. The small business had never had direct access to their Google …

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What Marketers Can Learn From Hostage Negotiators

Hostage negotiators at the FBI developed a model for creating a relationship between the bureau’s negotiators and their counterparts, which culminates in the FBI negotiator influencing decisions of his or her counterpart during the negotiation—like “let her go” or “put down the gun.” The bureau calls this the behavioral change the stairway model: The model …

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