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Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their customers are no longer stuck behind a
Once upon a time, employee evaluations focused on identifying employees’ weaknesses and coming up with plans to improve them. Today, however, the pendulum has swung the other way, and businesses are increasingly creating strengths-based cultures. A strengths-based company culture takes a more positive approach. It focuses on recognizing each employee’s strengths and applying those strengths
What’s a Strengths-Based Culture? A Look at Today’s Hot Management Trend Read More »
International Women’s Day was observed around the world on March 8, and the day highlighted how far businesses have to go to achieve equality in the workplace. A new survey released by Randstad US says female employees would leave their company for another if it provided better gender equality . In other related employment news,
Gender Equality a Hot Topic for Small Business – Small Business Trends Read More »
If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master. If you hang out with us here in the inbound and online world, such a proclamation would simply solicit a
11 Hot Instagram Marketing Tips from Social Media Experts Read More »
By Barend Raaff In the last year we’ve seen new advancements and applications in technology that have made the recruitment process easier. We’ve also seen work forces becoming more diverse, and remote work growing in popularity, changing the way recruiters fill open positions. But the recruitment process isn’t done advancing yet. In the future we can
5 Hot Employee Recruitment Trends That Will Change How You Hire Read More »
Like change? Then social media is the place for you. Every day there’s some small evolution in at least one of the social platforms. Some days, there’s a big new product announcement—a new tool that could change the way you do business. This keeps things interesting, but it can make it hard to keep up, if you’re
5 Hot Social Media Trends Every Marketer Should Be Aware Of Read More »
From off-the-beaten-path locales to memorable experiences, travelers’ needs and wants are evolving, opening the door to new opportunities for savvy brands and impacting the way travel advertisers approach their marketing efforts. In an effort to discover how marketers can best influence travelers’ purchase decisions online, the Bing Ads research team partnered with Phocuswright to conduct a
The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile. A few weeks later, I signed up for classes at
What a Hot Socks Brand Can Teach Entrepreneurs About Creating a Market Read More »
