Hoteliers

Hoteliers Take a Harder Look at How They Set Room Rates

Some hotel operators — MGM Resorts, RLH, Omni, Radisson, and Melia — have been fine-tuning their efforts at setting rates for rooms, upgrades, and other services. They’ve been leveraging a growing prowess at automation and cross-department teamwork to set prices for maximum profit. A case in point: MGM Resorts International has aimed to add tens […]

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SEO FAQ’s for Hoteliers | By Trish Leighton – Hospitality Net

Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers. How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all? Google is looking for a searcher’s intent.

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4 tips to help hoteliers create an effective distribution strategy

Hoteliers who want to gain and hold a competitive edge in today’s fragmented marketplace need to implement a diverse distribution strategy that makes it easy for potential customers to find them, and then engages those customers with relevant content.  Creating that strategy in a rapidly changing and highly competitive environment can be a daunting task.

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