HotelOnline

10 Items to Include in Your Hotel Marketing Budget – Hotel-Online

10 Items to Include in Your Hotel Marketing Budget – Hotel-Online

Stephanie Smith | October 21, 2019 By Stephanie Smith Now is the time to ask for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing items to include and how to think through that process. Note for branded hotels: be sure you understand what the brand does for you, and what …

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Vizergy Continues to Innovate Technology With Voice Search Optimization Enhancement – Hotel-Online

Vizergy | October 17, 2019 Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS). This newest enhancement allows clients to optimize for voice search in an automated fashion using structured data, also known as schema markup.  The structured …

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How to Optimize for Marriott SEO – Hotel-Online

How to Optimize for Marriott SEO – Hotel-Online

Stephanie Smith | September 12, 2019 By Stephanie Smith There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set.  Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing …

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5 Tips to Maximize Your Hotel Metasearch Advertising Revenue – Hotel-Online

5 Tips to Maximize Your Hotel Metasearch Advertising Revenue – Hotel-Online

Patrick Landman | September 09, 2019 By Patrick Landman Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you’d expect search volume for queries such as “Hotels in Amsterdam” to have skyrocketed over the years, wouldn’t you? Well, get ready to be disappointed. What …

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GCommerce Announces Lindley Cotton as President – Hotel-Online

GCommerce | July 15, 2019 PARK CITY, Utah (July 15, 2019) – GCommerce has announced the ascension of Lindley Cotton to President of the organization.  Over her storied career at GCommerce, Mrs. Cotton has been a powerful and insightful voice in hospitality digital marketing.  She has crafted award winning campaigns and helped GCommerce clients achieve …

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